Girls Chronically Rock: How Keisha Greaves Turned Her Diagnosis Into a Movement

When you meet Keisha Greaves, the first thing you notice isn’t her wheelchair, it’s her smile. Bold, warm, and full of determination, Keisha embodies everything her brand, Girls Chronically Rock, stands for: strength, style, and self-love.

But getting here wasn’t easy.

In her early 20s, while studying fashion at Framingham State University, Keisha started noticing her body wasn’t cooperating the way it used to. She would trip over nothing, struggle to lift her arms, or lose her balance walking across campus. Doctors’ visits turned into tests, and tests turned into a diagnosis: Limb-Girdle Muscular Dystrophy (LGMD), a rare and progressive muscle-wasting disease.

“It felt like my world just stopped,” Keisha remembers. “I was young, I loved fashion, I had dreams of working in the industry, and suddenly I felt like my body betrayed me.”

Like so many disabled people, she grieved the life she thought she’d have. But Keisha also realized something: she didn’t see herself, a young, Black, disabled woman, represented anywhere. Not in magazines. Not on runways. Not in the brands she used to shop at.

So she decided to change that.

Keisha launched Girls Chronically Rock, first as a T-shirt line with empowering messages like “Trust Your Dopeness” and “Chronically Rockin’.” But it quickly grew into something bigger, a movement. Her designs celebrated the disability community while also educating the world about inclusion and accessibility.

She’s since shown her collection at runway shows, spoken at schools and companies, and even had her work featured at the Design Museum in London. Her brand has expanded into stationery, advocacy, events, and more, proving that disability doesn’t mean invisibility.

“I want people to know that they can still chase their dreams,” she says. “Even if your body works differently, even if society underestimates you, even if you feel like giving up, you still deserve to feel confident, stylish, and proud of who you are.”

Keisha also uses her platform to speak up for others in the disability community, advocating for better accessibility, more representation in media and fashion, and policies that truly serve people with disabilities.

And perhaps that’s what makes Keisha’s story so powerful: she didn’t just create a brand. She created a space.

A space where disabled people can see themselves reflected.

A space where conversations about ableism and inclusion actually happen.

A space where pride and power go hand in hand with vulnerability.

As she likes to say: “Disabled and proud. Chronically rockin’. Always.”

If you want to follow Keisha’s journey or shop her collection, you can find her at Girls Chronically Rock and on Instagram at @girlschronicallyrock.

Because at the end of the day, Keisha Greaves isn’t just designing clothes, she’s designing confidence.

Keisha Graves, Founder of Girls Chronically Rock